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How do you intend to stay ahead of competition in business? Do you know how to attract or find new customers for your small business?
Do you need cheap marketing ideas for your small business? Is your business experiencing difficulties due to a shortage of customers? If I offer you effective small business marketing strategies and ideas that will help you get new customers or clients for FREE; and also help you outperform competition, will you be willing to try them out?
If your answer to the last question is yes, then read on. Finding good customers is one of the challenges of starting a business and one peculiar thing about this challenge is that it never ends.
From the day you open up for business; your business will constantly be in need of customers.
You must plan to take the other guy down first and do it. If it were not, no one would keep score. To win the war, you must take charge. Business is a war; so also is marketing.
A case of dog eat dog; and a game where winner takes all. You must plan to take your competitors out before they do the same. If you stand still, they will swallow you. I am not sharing this guerrilla marketing tactics with you just to thrill you; I believe in action and corresponding results.
These are not the regular marketing tactics you come across everyday; these guerrilla marketing tactics have been tested and proven. But I survived and my businesses are thriving and growing at an exponential rate.
How did I survive competition?
Hope is not a strategy and failure is not an option. It lasted about 14 years and we are very pleased to have survived it. It was these same marketing tactics that Jeff Bezos implemented to position Amazon. These same marketing tactics helped Facebook stay in the game against Google.
So if this guerilla marketing tactics worked for these successful entrepreneurs when their businesses were in the startup phase, I believe it will work for you. If you are ready to outperform your competitor, then below are eight underground marketing tactics you can implement to stay ahead of competition.
To schedule, plan and use time effectively, know your turf and know your objectives. Assess the obstacles and opportunities, then devise your strategies.
Your competitive strategy must not only include plans to defeat competition; it must also include plans that will strengthen the business from the inside as well as on the outside. Concentrate on selling something unique that you know there is a need for, offer competitive pricing and good customer service.
Find a niche market and serve that niche to the best of your effort. Concentrate your energy, thoughts and capital exclusively upon the business in which you are engaged in. Having begun in one line, resolve to fight it out on that line; to lead in it.
Adopt every improvement, have the best machinery and know the most about it. Facebook was able to breakthrough because it focused on youths. So if you are going to stay ahead of competition; then get focus.
Strive to be unique What sets your business apart from the competition? What does your business name or product stand for in the heart of your customers?
To outsmart your competitors, you need to be unique. You need to find your strength, work on it and broadcast it to the world. As an illustration, Aliko Dangote set his company apart with speedy delivery and uniform price.
Build a brand for your business The fourth small business marketing strategies to outsmarting your competition is to build a brand for your business. Most of the popular brands in the world today were smaller brands of yesterday.However, by the late 's stiff competition from Spain, Morocco and Cyprus and changing consumer tastes led to a levelling off of demand, and the once powerful, Citrus Marketing Board found it had to shift its orientation from powerful, bargaining seller to a marketer" naturing new demand patterns.
Reflecting the stiff competition from US crude suppliers and the new Kuwaiti grade, light-end Middle Eastern grades such as ADNOC's Murban, Das Blend and Qatar's Land traded in deep discounts to their respective official selling prices so far in the October trading cycle.
Uber Eats is the fastest-growing meal delivery service - but it faces stiff competition ahead. Ghana’s oil marketing industry is being rated as one of the competitive sectors in the country following the implementation of petroleum price deregulation.
Now that companies can source capital, goods, information, and technology from around the world, often with the click of a mouse, much of the conventional wisdom about how companies and nations.
Weaknesses: Saab’s biggest handicap was the industrial and geopolitical weight of its rivals from France & the USA. As the competition unfolded, the NSA’s all-encompassing spying turned the USA’s strength into a weakness, destroying the Super Hornet’s prospects.