Increasing use of the product for several applications such as flame resistant, airtight gasket, and water proofing in the construction sector is one of the prominent factors stimulating market growth. The product finds its application as sealants, adhesives, and in coatings of cables and wires. In addition, enhanced durability along with ability to improve performance of the device under extreme conditions including zero-gravity and low pressure areas is anticipated to further augment the overall market.
In the Indian market, there are various reservations for not using condoms. Sex and related topics are considered a taboo. Awareness not just in terms of what it can save Durex swot from but as a comparison between other alternatives is lacking. The issue with actual usage is multi fold.
The other reasons are of discomfort and condom is looked at as a pleasure depriver. How over when one convinces oneself to use a condom, the purchase of product itself is another topic. Consumer find themselves in awkward situation while buying condom a. Medical stores- The retailers and distributors stated that buying a condom is not as comfortable as asking for a painkiller in a drug shop .
Consumer finds it difficult to explain his exact needs and wants to finish the buying process as quickly as possible. Supermarkets- Biggest concern of the consumer is that they do not want to buy condom in Durex swot of other as they find it awkward 3.
Consumers are not open about discussing their needs. Also consumers prefer brand on which discounts are offered.
Each condom was priced at Rs. Market Needs The major needs of the market that our brand is trying to address are: Safe sex and protection from STDs 2.
Premium quality reliable condoms 4. Hassle free purchase 2.
Market Trends Contraceptive market has been on the rise in India due to a number of reasons. Higher awareness of contraceptives in the country has contributed to the growth.
Perception associated with condoms is no longer negative . This has led to a change in how advertising is done, earlier the contraceptive advertising was driven by government creating awareness among people about family planning, and nowadays advertising is more commercial.
Distribution channels for condoms is also changing with condoms being increasing purchased online. Commercial segment recorded a growth of eight per cent in .
Asia-Pacific market for condoms is forecast to register the fastest growth, both in value and volume terms, with a compounded annual growth rate of more than 6.
Responding to the growing market and targeting the predominant youth demographic, MTV, a youth centric channel has entered the market in a tie-up with JK Ansell extending its brand with MTV Hardwear .
Strengths Negligible raw material cost due to already available rubber plantation Latest high precision machinery and testing facilities Emphasis on Image differentiation Differentiation through complementary customer services 2.
Weaknesses New entrant in the market which is already fragmented with a large number of manufacturers Huge capital investment due to costly machinery and testing facilities Economy of scale is the biggest issue in this industry as mass production is required to incur profits Threat of Substitutes 2.
Opportunities Huge potential in India due to growing awareness about safe sex and demographic dividend Expanding operations in other emerging markets 2.
Threats Intense competition could lead to loss of market share Entrance of new and innovative product like unrolled condoms or spray-on condoms may revolutionize the industry and pose a threat to the existing Latex condoms. Specifically for our target segment companies Durex, Kamasutra, Skore and Moods form direct competition.
Competitor Analysis and their Value propositions: Bold and edgy advertising that redefined condom marketing in India. Aggressive marketing strategy that ensured rapid growth.
Market leader with various sister brands including successful ones like Moods and Kohinoor; Focusses on presenting the picture of a happy young couple. Also focuses on emotional and fun aspects rather than sensual ones. Commands only a small portion of the contraceptive market.
Product Offering We have designed our portfolio based on customers changing requirements. Consumers are always searching for something new and our portfolio offers a balanced mix of traditional and new products of superior quality. Our offerings include three flavors-Chocolate, Strawberry and banana flavors based on customer requirements.La función y la práctica del marketing ha sido criticada porque se cree que deliberadamente crea verdades parciales y acomodadas acerca de los productos y servicios, y explota los miedos y las debilidades de los demás seres humanos.
Durex is nowadays part of SSL International, which is a world-wide company producing a range of branded products sold to medical and consumer healthcare markets, such a Scholl, Marigold gloves, etc pfmlures.com Focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
To define, describe and forecast the market by type, application and region. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and pfmlures.com://pfmlures.com Strengths in the SWOT analysis of Durex.
Experience in the industry: It was started in in London, UK by London Rubber Company.
“Durex” the name which the London rubber co. trademarked in is an abbreviation of “Durability, Reliability & Excellence”. This report provides in depth study of “Condom Market” using SWOT analysis i.e.
Strength, Weakness, Opportunities and Threat to the organization. The Condom Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the pfmlures.com · The study is the result of extensive primary and secondary research and some of the key vendors that are mentioned in the report and driving the market are Durex, Okamoto, Trojan, Ansell, Sagami, Gulin Latex, NOX, in Man Condom technology, For a full, detailed list, view our report, Market challenge, Popularity of alternate immersive pfmlures.com